Drawing the box is about setting clear constraints rooted in values. This sets the foundation to generate bold ideas and make confident decisions.

I’m passionate about bringing diverse ideas into the world, with a focus on uplifting women. Through both personal and professional experience, I’ve seen many women hesitate—waiting for validation—often fearing that they must compromise on their values to succeed.

I help non-tech women entrepreneurs build valuable businesses without sacrificing their principles. Using frameworks and methodologies honed at major tech companies, I coach them through low-cost customer research, turning insights into actionable strategies for product marketing, design, and support. I advise on best-in-class technology and AI to streamline operations and visualize key metrics on-demand, so that they can feel confident about their decisions.

I empower women to embrace their vision with clarity, confidence, and the right tools—so they can build businesses that reflect their values and drive meaningful impact.