Drawing the box means setting clear constraints rooted in values, empowering us to generate bold ideas and make confident decisions.

I’m passionate about bringing diverse ideas into the world, especially those from women who are sitting on a goldmine of business potential. From my personal and professional experience, I know many women hesitate, waiting for validation, while standing firm in their values, often fearing they must compromise to succeed. 

I help non-tech women entrepreneurs build successful businesses without sacrificing their principles. Using frameworks and methodologies honed at major tech companies, I coach them through low-cost customer research, turning insights into actionable strategies for product marketing, design, and support.

The key? Translating the voice of the customer into a roadmap they can trust—giving them the confidence to leap forward.